Sales of RTD tea are expected to continue growing at a steady pace in both off-trade and on-trade volume terms over the forecast period. It is anticipated that on-trade sales will see stronger growth which is due to people returning to more hectic lives now that the pandemic is over.
Although Vietnam’s economy is expected to recover over the forecast period, lower-income consumers will likely continue to be affected by the economic downturn, at least during the early part of the forecast period. As a result, the majority of RTD tea players are likely to make efforts to maintain consistent pricing in addition to running weekly store specials to draw in customers and maintain volume sales.
Over the forecast period, players will likely continue to focus on product innovation as they look to stimulate consumer demand. For example, players are likely to try to offer new flavours in the retail channel inspired by foodservice trends such as Matcha Milk tea from Cozy brand.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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