On-trade sales of RTD tea are forecast to continue growing slowly during the forecast period, from a low base. As consumers are shifting towards cold RTD brews, hot tea and coffee are facing competition from these soft drinks categories.
The majority of share in RTD tea is accounted for by major players which have become established as leaders due to brand loyalty; however, there is still room for new players as the category is expected to continue to see increasing demand. For instance, brands have the potential to attract new consumers of all ages into the category, as it is currently more popular amongst specific age groups.
The forecast suggests that carbonated RTD tea and kombucha will maintain its dynamic trajectory, particularly amongst the Gen Z demographic, due to its reputation as a healthy and organic beverage. This provides a level of attractiveness to younger consumers due to their natural take on health and wellness.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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