In the wake of the concluded price wars, RTD tea anticipates a decline in overall volume sales in the near future. However, this shift away from aggressive pricing strategies could prompt consumers to seek out higher-quality RTD teas, especially those focused on natural blends and infusions.
Driven by the prevailing health trend and the pursuit of premium offerings, RTD tea will likely experience an increase in natural variants. Furthermore, RTD teas are well-suited to incorporate functional attributes.
Despite its alignment with the health trend, kombucha remains a relatively small product area in Belgium. Limited investment from major players in educating consumers about its health benefits might be a contributing factor.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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