RTD tea is set to experience further double-digit volume growth over the forecast period, supported by population growth. Younger consumers enjoy having other options than carbonates and players will continue to drive sales by introducing new flavours and also bold, attention-seeking packaging.
Consumers in Kazakhstan do not overly worry about the sugar content of RTD tea, and perceive RTD tea as being natural and refreshing and offering other advantages, such as antioxidant properties and immune-boosting benefits. In addition, consumers appreciate the convenience of RTD tea and RTD tea will continue to grow in popularity over the forecast period, especially during the summer months.
Carbonated RTD tea is expected to remain undeveloped in Kazakhstan over the forecast period as it is perceived to be more like a carbonate and therefore less natural and healthy. Consumers looking for fizzy drinks will instead continue to opt for cola or non-cola carbonates.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!