Irish consumers have started to be aware of kombucha drinks and the health benefits they can provide, but the penetration rate is still quite low in Ireland. On the other and, this creates room for potential strong penetration in the medium to long term.
As more and more consumers are asking for functional drinks, there are significant development and growth opportunities for RTD tea in Ireland. Indeed, the origins of herbal and fruit tea emphasise the functional benefits they can bring.
As RTD tea remained a growing soft drinks category in Ireland in 2023, the forecast period is expected to see more RTD tea brands launched in the market. New brands offering kombucha and functional RTD teas may catch the eye amid the prevailing health and wellness and convenience trends.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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