RTD Tea in Italy

December 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the RTD Tea industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTD Tea industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The RTD Tea in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTD Tea in Italy?
  • To what extent are health considerations impacting consumption of RTD Tea in Italy?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Italy?
  • Which are the leading brands in RTD Tea in Italy?
  • What potential exists for multinational or domestic soft drinks companies to expand in Italy?
  • How are products distributed in RTD Tea in Italy?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

RTD Tea in Italy - Category analysis

KEY DATA FINDINGS

RTD tea sales decline amid increasing competition from energy drinks
Estathé and San Benedetto maintain their leading shares
Low levels of innovation seen in RTD tea 2023, with a couple of developments of note
RTD tea set for small and steady sales over the forecast period, amid opposing trends
Niche and premium brands to win shares as the economy improves
Innovation expected in sparkling RTD tea and Kombucha
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

Soft Drinks in Italy - Industry Overview

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
Fountain sales in Italy

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

RTD Tea

  • Carbonated RTD Tea and Kombucha
    • Regular Still RTD Tea
    • Reduced Sugar Still RTD Tea

RTD Tea

This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.

See All of Our Definitions
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This report originates from Passport, our RTD Tea research and analysis database.

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