While both off-trade and on-trade volume sales of RTD tea are set to see positive growth over the forecast period, growth will slow persistently for each throughout. Though the full return to dining-in will have a major influence on the revival of on-trade sales, performance will also be dependent on the restoration of purchasing power among the lower-middle-income segment, whose incomes have been significantly impacted by recent inflationary pressures.
Single-serve cup packaging and PET bottle packaging in smaller than 500ml formats will gain rapid ground over the forecast period thanks to such formats’ relatively low prices. To local consumers, the selling price of soft drinks products seems expensive if it exceeds IDR5,000.
Convenience stores and small local grocers are predicted to continue to expand within RTD tea during the forecast period, with small local grocers remaining the largest contributor to volume sales as most of the cheaper cup packs of RTD tea are available within this channel. Traditional channels rely on RTD tea in cup packaging as a strong attraction to consumers as this format is not generally available through competing distribution channels and is considerably more affordable than other formats while also being accessible and proximate to suburban consumers.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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