RTD tea looks set to develop positively throughout the forecast period, with robust growth in off-trade volume sales. Despite inflation and price increases, RTD tea will continue to gain consumer appeal.
There is a growing offer of RTD teas that are aligned with supporting a holistic lifestyle, with an emphasis on products of natural origin. Among the most dynamic brands seeking to align with this strategy is Hatsu, which offers 400ml glass bottles with flavours such as mangosteen-flavoured white tea or other exotic options such as rosehip, lychee or lotus flower.
Although RTD tea generally seeks to position itself as a product that is aimed at adults, the Guatemalan market has seen the launch of products aimed at children. The Fruvita brand offers single serve 200ml tetra-packs in iced tea options with flavours such as raspberry and peach, and with cartoon figures featuring on its packaging.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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