Although growth rates will be tempered by increasing maturity, RTD tea is expected to see off- and on-trade volume sales rise steadily throughout the forecast period. The perception of these products as a healthier choice than many other types of soft drinks – especially carbonates – will continue to underpin the expansion of the category.
While it looks set to lag well behind still RTD tea in volume growth terms, carbonated RTD tea and kombucha should continue to gain popularity in the Netherlands over the forecast period. The increasing availability of reduced sugar options will widen this category’s appeal, particularly among consumers in search of more wholesome alternatives to carbonates.
Unilever is expected to remain the clear leader in RTD tea over the forecast period, as its Lipton brand enjoys a strong early mover advantage and aggressive marketing support. Moreover, it has historically been to the fore in developing healthier products and more innovative flavour variants.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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