RTD Tea in Romania

December 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the RTD Tea industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTD Tea industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The RTD Tea in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTD Tea in Romania?
  • To what extent are health considerations impacting consumption of RTD Tea in Romania?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Romania?
  • Which are the leading brands in RTD Tea in Romania?
  • What potential exists for multinational or domestic soft drinks companies to expand in Romania?
  • How are products distributed in RTD Tea in Romania?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

RTD Tea in Romania - Category analysis

KEY DATA FINDINGS

Solid off-trade volume growth for RTD tea, boosted by on-the-go consumption
Ongoing competition from juices hinders the performance of RTD teas
Variety expands as players launch interesting flavour mixes within RTD tea
Steady volume growth driven by new flavour innovations on the landscape
Sugar tax and health trends boost demand for reduced sugar
Players invest in social media and digital campaigns to drive interest
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 2 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

Soft Drinks in Romania - Industry Overview

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
Fountain sales in Romania

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

RTD Tea

  • Carbonated RTD Tea and Kombucha
    • Regular Still RTD Tea
    • Reduced Sugar Still RTD Tea

RTD Tea

This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.

See All of Our Definitions
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This report originates from Passport, our RTD Tea research and analysis database.

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