Value sales for RTD tea are low compared with other soft drinks and the development of RTD tea over the forecast period will be closely related to the country’s overall economic growth and recovery. While this is the case for almost all soft drinks, RTD tea has seen limited innovation or marketing support in recent years and for growth to be sustained, there needs to be some dynamism added to RTD tea.
Industrias Luri launched a local RTD tea containing aloe vera in 2023. Aloe vera is grown widely across Bolivia and is increasingly an ingredient in food and drink products.
There are several local players focusing on the premium segment, where RTD teas highlight health and functional benefits. Among them is Amaté, bottled by Cascada del Oriente, which is mainly distributed through the Farmacorp pharmacy chain.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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