The RTD tea category in Tunisia remains relatively niche, with only a few available products at mid-to-high price points, primarily through modern grocery retailers. Due to the absence of substantial promotion and advertising efforts, this category is likely to remain unfamiliar to the majority of Tunisians, and only a limited consumer segment will engage with it.
A shift in distribution strategy for RTD tea in Tunisia is expected over the forecast period. Currently, RTD tea products are exclusively sold in modern grocery retailers like hypermarkets and supermarkets, omitting traditional grocery retailers—a significant distribution channel for soft drinks in Tunisia.
Consumer trends are expected to continue to be increasingly directed towards healthy drinking, including within RTD tea. As a consequence, innovation will respond to evolving preferences for natural and organic products.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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