The negative impact from the resumption in cross-border trade is set to continue having a moderate negative impact on volume sales over the forecast period, but overall RTD tea is expected to enjoy a generally positive outlook. Still RTD tea products that are aligned with the health trend, such as reduced sugar variants including Tine Iste Zero and Fuze Tea will likely continue to gain traction.
In terms of new product development the focus will likely remain on producing healthier options, with products with natural claims likely to prove particularly popular. Although consumers are increasingly looking to avoid sugary soft drinks there are increasing concerns over the potential harmful impact of artificial sweeteners.
Although on-trade sales of RTD tea are relatively low they are nonetheless expected to see steady growth over the forecast period. As the economy recovers on-trade sales of RTD tea should benefit from consumers returning to foodservice outlets in greater numbers, with it being a particularly popular option during the warmer summer months.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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