Total volume sales of RTD tea are expected to continue growing in the forecast period, along with the expansion of the consumer base. Local consumers are likely to become increasingly conscious of the need for healthy hydration and the need to reduce their sugar intake.
Although kombucha is still performing well, RTD tea is experiencing increasing competition from other soft drinks, especially the rise of reduced sugar carbonates. To retain the attention of health-conscious consumers, RTD tea players could consider renewing their products.
The popularity of barley tea is expected to continue, due to a wide consumer base that is not limited to gender or age, or even seasonality. In the future, there is an expectation that consumers will increasingly opt for barley tea as a replacement for water at home, rather than functional tea beverages focusing on benefits such as relieving hangovers or skin care – especially with the moderate drinking trend and healthier lifestyles reducing the demand for traditional hangover remedies as offered by Oriental raisin tea.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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