Oishi and Ichitan are expected to continue to dominate the competitive landscape for RTD tea over the forecast period. Both brands are well known to local consumers and regularly launch novel flavours and variants to refresh their respective images.
In line with efforts to maintain a healthy lifestyle, Thais are becoming increasingly interested in the nutritional content of food and beverage products. This has led to a growing number of consumers exploring the proclaimed benefits of kombucha, a trend which started in Japan.
During the forecast off-trade sales of RTD tea are likely to face intensified competition from foodservice options. Popular brands such as Cha Tra Mue and Inthanin are popular amongst locals and tourists, as well as allowing for the addition of toppings, such as boba, cream cheese, patongko (fried bread sticks) and whipped cream, which enable consumers add a unique twist to their favourite drinks.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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