RTD tea is expected to continue recording strong growth in retail volume terms over the forecast period as imported brands expand their offer to include more flavours and varieties, while they are also likely to see a stronger presence in supermarkets and hypermarkets. Furthermore, players will also likely look to offer different pack sizes and formats, including cans, as they look to reach a wider audience.
RTD tea remains a relatively underdeveloped area of soft drinks in Dominican Republic and the withdrawal of the Lipton brand has left an important gap that has not been adequately filled by other brands in the market. This could, therefore, present an interesting opportunity for a new brand to enter the market with more accessible prices.
RTD tea category competes directly with other refreshing soft drinks, especially juice and flavoured bottled water, but also with powder concentrates. There are several brands in powder concentrates that offer cold tea formulations, which have the advantage that consumers can sweeten them according to their liking, as well as diluting them to taste.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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