Sales of still RTD tea are projected to see steady growth in retail volume terms over the forecast period, albeit they are unlikely to reach the levels seen at the start of the review period. A reduced population and ongoing economic and security concerns are likely to limit the potential for stronger growth with many consumers likely to remain more drawn to soft drunks that they are more familiar with.
Economic pressures will likely persist which will remain one of the main obstacles to the growth of RTD Tea which is perceived as a non-essential product. Instead, consumers could shift to more widely promoted categories like carbonates, bottled water, and RTD coffee, while they could also substitute these products with home-prepared alternatives.
Kombucha is a rather niche product in Ukraine, but it is nonetheless seen to have bright growth prospects, especially in value terms. Kombucha is a trendy product among younger generations and is generally targeted at health-conscious middle-class consumers that like craft goods and natural solutions to improving their health.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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