The market for paediatric vitamins and dietary supplements is poised for continued growth in forecast period, despite Hong Kong’s declining birth rate and a slowdown in the infant population growth. While product areas such as milk formula and children’s apparel and footwear are affected by the decrease in birth rates, the demand for paediatric consumer health products remains robust.
There has been a notable trend in the expanding availability and popularity of herbal and traditional products specifically designed for children, with this trend set to persist in the forecast period. The pandemic and the impact of long Covid have raised parental concern about the potential side effects and long-term health consequences of conventional medications.
Paediatric consumer health was heavily dependent on spending by mainland Chinese tourists prior to the pandemic. The pandemic border restrictions caused substantial decrease in inbound mainland tourists in 2022 compared with the level in 2019, as the border between mainland China and Hong Kong remained shut.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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