The medication shortages experienced amidst the massive number of COVID-19 infections in 2023 have increased consumer awareness of anti-fever brands in China. Leading players have been successfully strengthening their positions, particularly in paediatric analgesics.
The transition to online platforms for purchasing paediatric vitamins and dietary supplements is becoming increasingly evident in China. Retail e-commerce is therefore expected to see a significant advance in the forecast period, while traditional offline stores will face considerable challenges.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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