Despite the slight uptick in the birth rate over 2023-4 caused by a rise in the number of immigrants, Portugal’s birth rate is in general decline and the population aged 0-12-years is therefore likely to continue declining over the forecast period. Several factors are behind this including a lack of economic and social security, changing views on the importance of starting a family and women focusing more on their careers.
After the strong volume growth seen in paediatric cough and cold remedies over 2023-24, caused by the slump in children’s natural defences, sales are expected to slow down dramatically as immunity levels rebound. The increased attention of parents regarding their children’s health, and strong activity in terms of new product developments and communication campaigns from the main players, will support sales.
Parents are willing to pay a premium to obtain the best products for their babies and children, and this is expected to positively impact value sales in the upcoming period. Products and brands that offer innovation in terms of convenience, new formats, and more natural ingredients stand to gain, especially when the product delivers greater efficacy.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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