Japan's declining birthrate and ageing population will likely continue to negatively affect sales of paediatric consumer health over the forecast period. The pandemic period was a difficult environment for the market, with consumers becoming risk-averse and the birth rate hitting a record low.
In Japan, there has been less product development and innovation within paediatric vitamins and dietary supplements compared to products for adults, and the products that are being developed are mainly positioned as supplements to the child’s daily diet. This is because the concept of nutrition education is prevalent among Japanese consumers, who tend to emphasise the intake of nutrients from a well-balanced diet.
As the declining birth rate leads to a shrinking domestic population, brand marketing that focuses on pregnancy and child care is becoming more important for the future development of paediatric consumer health. It is expected that players will look to help halt the decline in the birth rate by promoting the idea of having children.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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