The General Department of Population and Family Planning in Vietnam predicts that the birth rate will continue to decrease in the country in the future. This is due to busier lifestyles and the rising cost of living.
Over the forecast period, product innovation is likely to be the key driver of growth in paediatric consumer health in Vietnam. Players are projected to segment the category even further over the forecast period to encourage parents to choose paediatric products over general products for adults and children.
Over the forecast period, companies such as Sanofi, GlaxoSmithKline, and UPSA are expected to consistently run promotional and marketing activities to remind consumers about their brands and boost sales. Companies are expected to utilise digital marketing as an effective way to engage consumers, such as interacting with them via Facebook, or on e-commerce platforms such as Lazada and Shopee.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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