Parental trust is fundamental to the success of any UK paediatric consumer health brand, which has led to brand loyalty to be synonymous with the space. For example, Calpol (Kenvue, locally represented by McNeil Healthcare (UK) Ltd), Nurofen (Reckitt Benckiser Group) and Sudocrem (Teva) have consolidated their positions as the three leading brands since 2022.
Retail volume sales of paediatric vitamins and dietary supplements are set to regain momentum over the forecast years. This will partly be driven by improving consumer awareness surrounding the benefits of vitamins and supplements, encouraging parents to implement them more regularly into their children’s lives, particularly to fill a nutritional gap.
Demand for paediatric analgesics grew consistently over the review period, as parents managed strong cold and flu seasons following their children’s return to nurseries and schools with weakened immune systems post- pandemic. This was exacerbated by long wait times to have their children seen by doctors, with many preferring OTC solutions to manage their symptoms.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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