Paediatric consumer health is expected to maintain consumer attention over the forecast period, particularly among parents of young children who continue to prioritise products specifically formulated for children. These products are perceived as more suitable and safer for young consumers, a perception reinforced by the marketing strategies of well-known manufacturers.
Paediatric vitamins and dietary supplements is poised to continue experiencing stable consumer demand over the forecast period, leading to moderate value growth. The accelerated growth of e-commerce, especially in the aftermath of the COVID-19 pandemic, has been instrumental in boosting the category's performance.
Although adult ibuprofen has faced public scrutiny due to reports of unexplained deaths, especially among young athletes, paediatric ibuprofen’s reputation remains somewhat affected by this broader perception. Despite these concerns, parents continue to show a preference for paediatric versions of various consumer health products, including ibuprofen.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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