The growth potential of paediatric consumer health is expected to be hindered by the falling birth rate in Ireland. Overall demand will be further tempered by the fact that most parents in the country have long considered it safe to give children smaller doses of adult OTC medications, within reason.
With a high number of children either unwilling or unable to take tablets, there is a growing opportunity for innovation in delivery formats in paediatric consumer health, such as chewables, gummies, and dissolvable tablets, which are more appealing to children. Companies that can introduce convenient and palatable products in formats and flavours that appeal to a younger audience are likely to capture a larger share of the market moving forward.
The shift towards digital marketing and online sales presents growth opportunities for brands in paediatric consumer health. Retail e-commerce saw significant growth in the review period, and is set to reach a double-digit share of value sales in 2024, with further growth expected in the forecast period.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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