Demand in paediatric consumer health should remain fairly stable over the forecast period, with all categories anticipated to grow consistently in volume terms. Expansion will continue to be underpinned by rising awareness among parents that paediatric varieties are typically a safer and more effective option than giving children lower doses of adult OTC products or medications marketed as suitable for all ages.
Paediatric cough/cold remedies is expected to show the fastest development within paediatric consumer health in volume and current value growth terms over the forecast period. It will continue to profit from the fact that minor upper respiratory infections are some of the most common acute illnesses in children, and also among those parents are most confident about self-medicating for.
Paediatric ibuprofen looks set to be the weakest performer in paediatric consumer health in terms of volume sales growth over the forecast period. Ibuprofen in general has suffered negative publicity in North Macedonia in recent years due to its link to an increased risk of heart attack and stroke.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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