With the impact of the pandemic waning, society has reopened leading to greater contact among children. This has resulted in an increase in the number of various viral diseases, including coughs and colds, therefore paediatric health care is set to experience further volume growth over the forecast period.
Paediatric vitamins and dietary supplements are projected to see the fastest retail volume growth in the period to 2029 due to the increasing tendency of parents to take preventive measures that can improve the general health and wellbeing of their children and make them less susceptible to specific illnesses. Paediatric indigestion and heartburn remedies, meanwhile, should see the second fastest retail volume growth thanks to a steady demand for products used to treat conditions like trapped wind and reflux in infants, as standard OTC digestive remedies are not considered suitable for this purpose.
The paediatric category will continue to be dominated by international brands such as Nurofen over the forecast period as local brands are perceived to offer inferior quality and be less effective. Parents do not want to experiment with products when medicating their children and they do not tend to try to save on paediatric products, therefore the use of and trust in local brands is expected to remain low going forward.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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