During the forecast period, the market for paediatric consumer health in Taiwan may face limitations due to declining birth rates and the need for greater investment in product development. In 2023, the number of births reached a record low, continuing a trend that is reshaping the country's demographic landscape.
Increasingly, children are growing up surrounded by multiple electronic devices, with access to the digital world beginning as soon as they start school. This trend has raised concerns among parents about children's eye health, which will likely continue to be a focus for many families.
The increasing demand for consumer health products for children in Taiwan is anticipated to extend beyond the domestic market, as concerned parents prioritise packing child-friendly products when traveling internationally. Categories such as topical antihistamines, allergy remedies, and wound care are likely to see a surge in consumer interest, as parents aim to have these essentials on hand for unexpected health needs during travel.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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