Paediatric consumer health is expected to witness stable growth in the upcoming period. Growing consumer awareness of paediatric offerings will stimulate demand and support retail volume sales.
The decreasing birth rate is forecasted to be a major constraint to paediatric consumer health in Serbia. The government is expected to help stimulate the birth rate through various initiatives, although the effects would likely take some time to occur.
Dietary supplements is expected to record a high number of launches in the upcoming period, since it faces strong growth potential and there is lower brand loyalty than in other categories. Dietary supplements are generally safer for children and often have child friendly flavours and packaging, making them an attractive proposition for parents.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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