The consumer focus on higher-quality medicines and premium brands, particularly those designed for children, is expected to continue. Future consumer demand will largely be shaped by these factors, leading to moderate retail value growth over the forecast period.
Negative demographic trends continue to adversely affect Croatia’s population and economy. The total population has been in decline for over a decade, impacting the economy as the potential consumer base shrinks.
Accelerated growth in e-commerce, particularly during and following the COVID-19 pandemic, has significantly benefited the growth of the paediatric consumer health category. A growing array of new, competitively priced products – most notably in paediatric vitamins and dietary supplements - is becoming accessible through an increasing number of online retailers.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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