The gummy format is proving to be a popular option for vitamins and dietary supplements, especially for children. More+ from Nuna Terra SAC is tipped as a brand to watch, having only appeared in the past couple of years and already becoming a popular choice with its gummy presentation in its multivitamin lines.
The probiotics category is continuing to grow in 2024, bordering on double-digit value growth. This has caused categories such as digestive enzymes and certain segments of multivitamins to lose ground in a market that is becoming increasingly competitive.
The recommendations of doctors will continue to be key for brands (or generics) in paediatric consumer health – especially now medical centres are operating fully again, following the pandemic restrictions previously seen. For this reason, both prescription and OTC brands recommended by doctors are expected to gain more prominence over the forecast period.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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