General conditions for OTC paediatric products are not conducive to rapid growth, with Lithuania’s birth rates slowing down. However, as the country’s economy stabilises there will be some upward movement in both volume and value terms.
Vitamins and dietary supplements will be a fairly successful segment within paediatric consumer health over the forecast period. Parents will remain concerned for their children’s wellbeing and will to invest in prevention, boosting sales of vitamins and dietary supplements that are often consumed daily.
Möller's, Nurofen, and Ibuprom are likely to remain the major brands in the market, with no newcomers anticipated to upset the status quo. Nurofen is seen by many as the golden standard to tackle fever, whereas Möller's is very popular as a source of omega-3, and offers various convenient formats, such as gummies.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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