Paediatric vitamins and dietary supplements, the primary category in paediatric consumer health, is likely to see high value sales of natural-labelled products in the forecast period. The primary reasons behind the preference for natural labels on products for children include the belief that they are better for their overall health, and promote a sense of wellbeing.
Traditionally, paediatric vitamins and dietary supplements were typically found in tablet or powder formats. However, the market has witnessed a refreshing wave of innovation, with the introduction of more engaging and child-friendly options.
In response to the optimistic outlook for paediatric consumer health, numerous companies are actively introducing diverse ranges of products to meet the growing demand. One example is Centrum, a product line by Haleon, which launched a series of specialised nutritious gummies designed for children.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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