Paediatric consumer health is set to return to retail current value growth in the US in the forecast period, driven by the improved performance of paediatric analgesics and cough/cold remedies. Although they are often viewed as established and stagnant categories, new paediatric brands such as DrKids and Genexa are shaking things up.
More and more US consumers are showing a strong interest in organic and naturally produced goods. This has prompted manufacturers to capitalise on the growing trend towards sustainability by introducing natural, and herbal/traditional products that align with the principles of using organic and locally sourced ingredients.
Paediatric vitamins and dietary supplements is expected to maintain its position as a large and thriving category within paediatric consumer health in the US in the coming years. Parents are anticipated to invest significantly in paediatric vitamins and dietary supplements to maintain their children’s health and wellness, as well as to support their physical and mental growth and development.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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