The paediatric consumer health market in Nigeria is projected to steadily accelerating growth in constant value (2024 prices) terms over the forecast period, fuelled by economic improvements and an expanding child population. Despite a declining birth rate, the overall child population will continue to rise, increasing demand for paediatric health products.
Paediatric vitamins and dietary supplements is expected to see the strongest growth over the forecast period. While popular, these products experienced a slowdown in 2023 and 2024 due to inflation and rising prices.
Moving forward, the major challenge to growth will be ongoing inflationary pressures that keep prices high, limiting consumers' ability to afford dedicated children’s consumer health products. Brands will therefore focus on improving affordability by increasing local production and cutting costs.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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