The paediatric consumer health segment will increasingly have to deal with the falling birth rate in Italy in the coming years. Recent Istat data, in fact, confirm the negative trend that sees the country moving further and further away from the European average in terms of birth rate, to an index of 1.
Products perceived to promote paediatric mental wellbeing represent an area with notable growth potential. In recent years, in fact, there has been a growing awareness of the importance of mental health even in childhood, an issue that was often overlooked or underestimated in the past.
Vitamins and dietary supplements features amongst the most promising areas of the paediatric consumer health segment for the near future. Indeed, both parents and paediatricians are increasingly cautious about using medicines for children, especially over the longer term, preferring alternative solutions whenever possible, including supplements.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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