Having initiated the daily habit of giving vitamins to their children during the first COVID-19 lockdown, many parents are likely to persist with this habit over the forecast period. The idea that prevention is better than cure is growing, further stimulating sales of paediatric vitamins and dietary supplements.
There is set to be an ongoing switch towards more natural ingredients over the forecast period, and this trend is expected to be even stronger within paediatric consumer health compared to products for adults. Natural solutions, especially in paediatric dermatologicals, are expected to grow, with consumer concerns over hormonal disrupters' use.
Although the number of births and the 0-12-year-old population in Turkey is decreasing amid an ageing population trend, this is not expected to be a strong barrier to the development and growth of paediatric consumer health. The willingness of parents to spend on medicines specifically for children is increasing in line with the preventative health trend.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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