Paediatric vitamins and dietary supplements is likely to remain the largest and most dynamic subcategory within paediatric consumer health in Malaysia over the forecast period. Parents are expected to maintain a strong focus on strengthening their children’s immune systems, to protect them from illnesses and contagious diseases within the school community.
During the forecast period manufacturers are expected to look to take advantage of the growing number of health-conscious parents in Malaysia. This will likely not only include the promotion of paediatric vitamins and dietary supplements to support the immune system and general health, but also products to support cognitive functioning and overall growth.
In terms of distribution, it is likely that sales of paediatric vitamins and dietary supplements will remain dominated by health and beauty specialists, with consumers trusting these stores to provide safe and hygienic products. Indeed, the number of pharmacy outlets in the country increased during the review period, with major players, including Big Pharmacy, AA Pharmacy, Healthlane Pharmacy, Alpro Pharmacy and Sunway Multicare Pharmacy, focusing on opening stores in residential neighbourhoods, in order to make consumer health products more easily accessible to their customers.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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