Thai parents will continue to prioritise their children’s health by taking a preventative approach, thereby supporting the future positive performance of paediatric vitamins and dietary supplements, and overall demand for paediatric consumer health in Thailand.
While physical stores such as pharmacies will continue to dominate the distribution of paediatric consumer health in Thailand over the forecast period, increasing education and knowledge among local parents means they are more open to product information/recommendations/reviews, especially through online communication by brands or e-commerce platforms. Albeit from a low base, e-commerce is set to gain further traction as a distribution channel by offering a wider range of products and possible cost savings, thereby attracting more price-sensitive consumers.
Thailand’s falling birth rate could be a threat to the future growth prospects of paediatric consumer health in the coming years, due to a shrinking target audience. However, this issue could potentially be partially offset by increased expenditure by more informed and modern parents who, while having fewer children, are more inclined to invest in the wellbeing of their offspring.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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