The herbal/traditional trend, which is gaining momentum within adult consumer health, is even stronger when it comes to paediatric consumer health. Vitamins and dietary supplements manufacturers and pharmaceutical companies are set to continue investing in paediatric herbal/traditional products, especially given the more flexible legal framework in comparison to standard paediatric consumer health products.
E-commerce is predicted to continue to gain momentum in consumer health. However, despite baby care products stimulating a very large contribution to revenues for e-pharmacies, when it comes to paediatric consumer health, the retail value share of e-commerce is set to remain low, compared to other non-OTC categories, in the forecast period.
The downward trajectory in birth rates in Greece is a key barrier to retail volume sales development in paediatric consumer health. This is because the potential consumer base for these products is shrinking.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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