Paediatric consumer health is expected to remain on an upward trajectory with strong growth projected for the forecast period. The recovering economic situation and improving consumer confidence is likely to translate into higher consumer interest in purchasing a wider range of paediatric consumer health products, especially vitamins and dietary supplements.
Paediatric vitamins and dietary supplements is expected to be the most dynamic category in paediatric consumer health over the forecast period (in value terms at constant 2024 prices). Some parents have been forced to economise due to the impact of Russia’s war in Ukraine but as the economic situation improves it is likely that spending on these products will increase.
Paediatric consumer health in Ukraine should also benefit from the fact that a number of categories remain underdeveloped in 2024. This could present opportunities for players to encourage consumers to switch to allergy remedies, diarrhoeal remedies and dermatologicals that have been specifically designed for children.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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