The number of births in Bulgaria has declined by 25% in the period 2010-2022, according to data by the National Statistics Institute. Moreover, the number of children aged 0 to 14 years is expected to continue declining over the forecast years.
Young parents are particularly open to buying child-specific products and producers will focus on launching products in new formats that are more appealing to children. Phoenix Pharma’s Lizzy Vita Sip straws with added vitamins and minerals is a key example, making the consumption process more fun for children and easier for parents.
As inflationary pressures in Bulgaria persist, consumers will continue to look for better value for money products. One of the largest online consumer health retailers, Sophamracy.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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