The local production of paediatric consumer health products is underdeveloped and this is unlikely to change in the near future with there being a lack of trust in the quality of local products in this area. As such, the category will likely remain dominated by international brands that are familiar and trusted by locals.
While consumers have shown a willingness to switch to cheaper products and brands when it comes to their own health, when it comes to the health of their children they are often far more selective. As such, quality and brand reputation will likely continue to play a much more significant role and this situation is unlikely to change over the forecast period.
Paediatric cough/cold remedies is seen to be one of the more promising categories within paediatric consumer health, with consumers increasingly looking for safe and effective solutions to minor ailments. Within this area parents are expected to increasingly favour herbal/traditional paediatric cough/cold remedies as these have fewer side effects and which are thus seen as safer.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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