In general, purchasing patterns for paediatric consumer health are not expected to change significantly over the forecast period, and therefore sales are expected to see a small but steady decline in value terms (at constant 2023 prices). Consumers are likely to continue favouring home remedies or prescription medicines over OTC products, with parents and guardians less likely to self-medicate when it comes to their children’s health.
The competitive landscape is set to remain concentrated with a few large leading brands. This is due to the rather specific nature of these products, the small and limited target group and the limited growth potential of the category – especially with birth rates in decline.
With regard to distribution channels, pharmacies and health and personal care stores are set to remain in the lead over the forecast period. This is because parents and guardians value the ability to obtain professional advice for products that have not been specifically recommended or prescribed by a doctor and who want to make sure they get the right products for their children’s needs.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Paediatric consumer health industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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