The paediatric consumer health market in Romania is set to experience steady growth over the forecast period, with preventative care, especially immune support, remaining a key driver. However, players will continue to face challenges such as economic uncertainty, rising production costs, and inflation, which have affected consumer spending on non-essential health products.
Looking ahead, product innovation will be crucial for the expansion of Romania's paediatric consumer health market, with companies focusing on multifunctional and easy-to-administer solutions for children being well-positioned to capture more market share. In the vitamins and dietary supplements segment, formats like chewables, liquids, and gummies are particularly favoured by both children and parents for their convenience and ease of consumption.
Pharmacies continue to dominate the paediatric consumer health market in Romania, primarily due to the trust parents place in expert advice from pharmacists. However, online sales will see notable growth as more parents turn to digital platforms for the convenience and access to a broader range of vitamins, dietary supplements, and other health products.
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Understand the latest market trends and future growth opportunities for the Paediatric consumer health industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Paediatric consumer health
Products only specifically designed, marketed and labelled for children's symptoms. Include paediatric analgesics, paediatric cough, cold and allergy remedies, paediatric digestive remedies, paediatric medicated skin care, nappy (diaper) rash treatments, paediatric vitamins and dietary supplements.
See All of Our DefinitionsThis report originates from Passport, our Paediatric consumer health research and analysis database.
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