Beer, as a product area, is expected to rebound in the coming years, with continuous growth in the forecast period, provided that macroeconomic conditions improve. Economic instability has necessitated a shift towards more affordable beer packs and formats to stimulate demand.
Despite economic challenges and shifting consumer behaviour, the premiumisation trend is expected to continue growing over the coming years. Consumers increasingly seek high-quality tastes and unique consumption occasions.
The pursuit of healthier lifestyles among consumers is expected to persist over the next five years, boosting demand for non-alcoholic beers perceived as healthier alternatives. This trend will likely expand the beer consumer base, particularly attracting young adults and women of all ages.
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Understand the latest market trends and future growth opportunities for the Beer industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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