Notwithstanding fast total volume growth in the review period, non-alcoholic beer is projected to post strong increases over the forecast period. In 2023, Olympic Brewery’s launch of Fix Aney Lemon proved successful, contributing to strong increases in Fix Aney’s volume and value sales.
While Athenian Brewery is set to remain the clear leader in beer in Greece, it is expected that there will be more diversity in company and brand shares. Athenian Brewery is investing heavily in Mammos and Nimfi, which are well placed to post strong volume growth over the forecast period.
Ale, weissbier/weizen/wheat beer and stout are expected to be among the fastest-growing categories in total volume CAGR terms over the forecast period. This is partly due to low penetration allowing more room for growth, but also the momentum of craft beer, which should boost IPA and dark beers, amidst increases in product variety and availability.
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Understand the latest market trends and future growth opportunities for the Beer industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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