Beer will see sales slowdown in both volume and current value terms, with the negative impact of a 10% tax impacting demand as average prices rise. Consumers will reduce consumption or switch to cheaper beers.
The beer industry relies on continuous innovation and the development of new flavours and segments in a market that remains very conservative in terms of beer types. Consumers will respond well to the offer of more beer styles and flavours.
After being strongly affected by the COVID-19 pandemic, with trade and events closed down, artisanal beer continued its recovery in 2023, benefiting from the return of events, tourists, and a national consumer increasingly open to trying different beer types. Artisanal brands also gained traction and benefitted from high awareness due to its production capacity, innovation, and presence in the off trade.
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Understand the latest market trends and future growth opportunities for the Beer industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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