Beer in Hong Kong is predicted to continue its positive performance over the forecast period as the city fully adjusts to post-pandemic living. Tourists and returning consumers to Hong Kong will be attract to the city’s major global events, which are set to play a major role in supporting beer sales as the local bar and drinking scene is revitalised.
The leading beer players in Hong Kong are likely to maintain their strong presence in Hong Kong over the forecast period, despite the rising popularity of local craft beer brands. Craft beer consumers tend to be attracted to different, local flavours, whereas those who drink established beer brands such as Blue Girl and Carlsberg, tend to consume them in on-trade establishments such as restaurants, or in pubs/bars when they watch competitive sports on television.
As local consumers continue to seek perceived healthier alternatives to beer, an increasing number of options are likely to emerge in the non alcoholic segment. Carlsberg 0% continues to make waves in the local market, as an increasing number of on-trade establishments start to offer this brand as a standalone drink as well as part of a lunch set deal for drinkers who demand a familiar taste, ensuring they can return to the workplace without being inebriated.
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Understand the latest market trends and future growth opportunities for the Beer industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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