Total volume sales of beer are set to return to growth, albeit the rate of increments is projected to slow as the forecast period progresses. Moreover, on-trade volume sales are expected to drive growth, with off-trade volume sales continuing to fall, albeit at an increasingly slower rate over the forecast period.
Most retail sales of beer are made through store-based retailers; supermarkets, discounters, hypermarkets and convenience stores in particular. The continuously large and growing selection of brands, products and even private label varieties is likely to continue to pique the interest of consumers in the retail channel.
Premiumisation is expected to continue to boost total value sales of beer in the forecast period. Speciality and craft beers and beer from the tap are set to remain value sales drivers, albeit mainly through the on-trade channel.
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Understand the latest market trends and future growth opportunities for the Beer industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Beer industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.
See All of Our DefinitionsThis report originates from Passport, our Beer research and analysis database.
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